Earlier last month, Adobe launched the Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver great customer experiences. They are broken into three different clouds:
- Adobe Advertising Cloud
- Adobe Analytics Cloud
- Adobe Marketing Cloud
As a result, each of these integrate with Adobe Creative Cloud and Document Cloud, too!
With the new experience cloud, what do the three clouds include?
- Adobe Advertising Cloud –The advertising cloud is the first end-to-end platform that allows customers to manage and buy its digital and TV ads. With combining capabilities from Adobe Media Optimizer, the advertising cloud simplifies the delivery of display, video and search advertising across different channels and screens.
- Adobe Analytics Cloud – The new analytics cloud will help business bring exceptional customer service to its business. It enables them to move from insights to action by integrating audience data across all Adobe clouds. Easily allowing brands to better capture and rationalize the amounts of their own disparate data and allow it to be translated into singular profiles of their customers.
- Adobe Marketing Cloud – With the marketing cloud, it allows an integrated set of world-class solutions that helps marketers to create experiences that allows their brands to stand out, connect and engage with their customers.
Adobe Advertising Cloud, however, will also include specific features with each one, such as:
- Cross–Channel Planning – Advertisers can reach audiences from anywhere, whether they are currently searching or on social networks.This allows planning, buy and measuring advertisers across channels.
- Performance without Compromise – Through certain tools, Adobe Advertising Cloud easily help advertisers achieve their goals without risking brand safety or media quality.
- Creative Optimization – Which is used to create personalized ads using consumer analytics.
- Media Activation Across Devices – Whether it is across a device or screen, it allows marketers to reach specific audiences regardless of the device used.
With these new features, it will help create an easier device that be beneficial for advertisers, marketers and for the enjoyment of customers.
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