In our last blog we discussed email marketing services. This week we are touching on common terms and concepts for email deliverability and success. It is not enough anymore to send out email newsletters or announcements and hope that they are opened and read. It is important to understand which emails get opened, why and how long the viewer read the email and what will work in future campaigns. If you or your company are just beginners when it comes to the email marketing strategizing, here are a few terms that can help steer you in the right direction when planning your next email campaign. Once you understand what the numbers mean, then you can start strategizing your next email campaign.
- Acceptance Rate – The percentage of email messages that are accepted by the mail server. Note that an email being accepted by the mail server does not necessarily mean it will get to an inbox.
- Open Rate – The percentage of recipients who opened your email message. When someone clicks on an email, an image pixel in the email loads and is counted as an open. However, remember to use click through rate for reader engagement metrics.
- Click Through Rate – The proportion of the audience who clicked on one more links contained in an email message. This will give you a better idea of how engaged the viewer was on your email.
- Bounce Rate – The percentage of total emails sent that could not be delivered to the recipient’s inbox, known as a “bounce.”
- Conversion Rate – The percentage of recipients who clicked on a link within an email and completed a desired action, such as filling out a lead generation form or purchasing a product.
- Read Length – The length of time when a person opens an email, until they close it.
- Black List – A list that denotes a sender as a spammer, making it difficult for the sender to get future emails into an inbox.
- Spam – Not asked for, or not work-safe email. Over 90% of email sent is classified as spam.
- Ham – Email that is generally desired and isn’t considered spam.
Categorised in: email, hosted email, IT Consulting Services