It seems like everyone is on social media these days and that means that your company should be too. Not only should you have a presence on social media, but your business needs to have a clear and deliberate message on at least one, if not, several social media platforms. So, which social media platform is right for your company? There are so many to choose from including: Facebook, Twitter, LinkedIn, Instagram, Snapchat, or any of the number of industry specific social media channels. Unfortunately, most small- and medium-sized businesses don’t have the staff or budget to keep up with the influx of ways to market on all the social channels.
M&H Consulting suggests, in addition to studying your analytics and discovering who your target audience is and what audiences you hope to expand to in the future, that your business should have instead a professional examine where your time and money will be spent best in regards to social media. In the meantime, here is a quick cheat sheet of some of the top social media platforms and what audience they tend to attract.
Facebook:
- American men and women between the ages of 25 – 54 make up 29% and 32% of Facebook users, respectively.
- Only 9% of users are between the ages of 18 – 24. In other words, if your audience is under 24 years old, you may want to spend your money elsewhere when it comes to budgeting.
- More than half of Facebook users check their accounts multiple times daily. That means if your audience is a little older that your business can get some serious bang for the buck with ads and posts on Facebook.
- This social media platform is used largely in a B2B (business to business) capacity. LinkedIn is more of a growth tool for independent businesses, as opposed to a way to connect with your audience.
- LinkedIn is a perfect place to connect with other business owners for partnership opportunities, recruit employees, or share business-related content relevant to your industry.
- No wonder Instagram is a great place to make your business presence known, with 500 million users on the app and 59% of those users checking the app every single day.
- A great place to build a brand with strong visuals or infographics that can be shared. Unfortunately, direct links back to your company site is not part of the Instagram algorithm.
SnapChat
- 60% of snapchat users in the U.S. are under the age of 24, so if your target audience is young, this may be a great place to start.
- There are 100 million users (mostly Millennials) consuming 30 minutes of content every day!
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